by Jim Odom | Jan 30, 2019 | Digital Marketing, Lead Generation, PPC
5 things wineries should consider about online advertising Where you put your marketing dollars depends a lot on your particular business and customers. If your best customers are boomers nearing or in retirement, you’re not going to reach them on Instagram. If people...
by Jim Odom | Jan 21, 2019 | PPC, SEO
Digital marketing is expansive and diverse. For businesses who are working to build their own presence online, knowing how to attract the right audience at the right time is key to success, but the number of options for accomplishing this leaves many businesses...
by Jim Odom | Sep 25, 2018 | Digital Marketing, Local SEO, PPC, SEO
A mere decade ago, few companies were thinking about marketing acronyms like SEO and PPC. Small and large businesses alike thrived on old-school marketing methods that didn’t include social media platforms, search engines, and concerns about lead conversion. But times...