by Jim Odom | Jan 30, 2019 | Digital Marketing, Lead Generation, PPC
5 things wineries should consider about online advertising Where you put your marketing dollars depends a lot on your particular business and customers. If your best customers are boomers nearing or in retirement, you’re not going to reach them on Instagram. If people...
by Jim Odom | Jan 21, 2019 | PPC, SEO
Digital marketing is expansive and diverse. For businesses who are working to build their own presence online, knowing how to attract the right audience at the right time is key to success, but the number of options for accomplishing this leaves many businesses...
by Jim Odom | Jan 14, 2019 | Digital Marketing, Lead Generation, Local SEO, SEO
Avoid these 4 Key Mistakes Wineries Make in their Digital Marketing Wineries are generally good at making and selling wine. But that’s no longer good enough to drive awareness and sales with new audiences. Digital marketing for wineries is more important than ever....
by Jim Odom | Nov 15, 2018 | Digital Marketing, Local SEO, SEO
SEO is incredibly important for businesses wanting to get noticed online – and really, who doesn’t want that? In fact, search engine optimization is so important that it’s impossible to gain visibility and build traction online without it. There are millions of...
by Jim Odom | Oct 23, 2018 | Digital Marketing, SEO, Website Design
There’s no denying the value of well designed, optimally performing website for your business. In fact, it’s arguably the single most valuable tool you have at your disposal for generating leads and conversions online. While there are plenty of businesses that start...
by Jim Odom | Oct 9, 2018 | Digital Marketing, Lead Generation, Local SEO, SEO, Uncategorized
In the world of search engine optimization there’s always something keeping us on our toes, and usually it’s Google. Over the years, the search engine has matured with algorithms that have become more intelligent. This bring us to the point today where the rules of...
by Jim Odom | Sep 25, 2018 | Digital Marketing, Local SEO, PPC, SEO
A mere decade ago, few companies were thinking about marketing acronyms like SEO and PPC. Small and large businesses alike thrived on old-school marketing methods that didn’t include social media platforms, search engines, and concerns about lead conversion. But times...
by Jim Odom | Sep 11, 2018 | Digital Marketing, Lead Generation, Website Design
When you consider your motivation for investing in a professional company website, what comes to mind? For some business owners, the investment is about lending a platform to their brand. For others, building a website seems inevitable. In this day and age, who...
by Jim Odom | Aug 14, 2018 | Digital Marketing, Local SEO, SEO
According to Google, 7 out of 10 people will visit a business or make a purchase based on the information they find online. For small businesses, this means that a strategy for standing out in search results is a must, but how do you make it happen? We all know that...
by Jim Odom | Aug 2, 2018 | Digital Marketing, Website Design
Back in 1997, the number of small business websites you could find on the Internet was scarce to say the least. Not only were they expensive to create and extremely difficult to manage, but customers were pretty much nowhere to be found. Fast-forward to 2018 and...
