About Us

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A Digital Agency

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Forward Thinking

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Goal Oriented

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Here to Help

Who We Are

STR8 Forward creative + marketing is a Charlotte-based inbound brand development agency for Short-Term Rental businesses that helps small operations market their properties and services online to achieve tangible, bottom-line results. We offer content focused inbound marketing services through a group of awesome writers and internet marketers. Our team creates quality marketable content and online campaigns tailored for your STR business to help you get found online and generate more leads that turn into paying guests.

We currently have teams based in Seattle, San Antonio and Charlotte.

What We Do

Here at STR8 Forward, we have one goal and one goal only: to generate more leads for your business that convert into loyal customers. And we do that with a laser-focus on managing cost. In order to accomplish this, we work to elevate your inbound marketing strategy by creating SEO friendly content, marketing your brand through social media channels, managing your PPC campaigns, optimizing your website, and monitoring and reporting your web analytics. Once we get the different parts of your inbound marketing working together, it brings in potential leads from all over the internet and funnels them into places where they can become paying customers. We integrate all of your inbound marketing elements together so that they work as a well oiled lead generation machine.

How Can We Help?

Our inbound marketing services will help you effectively manage all aspects of your online marketing and do the heavy lifting for you. We will connect all of your marketing channels together into a cohesive whole that gets you visitors, converts them into leads and helps turn them into customers. All activities are monitored and analyzed so we can show you measurable ROI and improve areas that are not as effective. It is our belief that strong, well-written content is the key to both improving your SEO as well as to raise your brand awareness in the eyes of potential customers. When combined with a well thought out and a well implemented inbound marketing strategy to guide prospects through each layer in the sales funnel and help them buy the products and services they need, you not only have a paying customer, but a happy customer too. Contact us today at (210) 745-1336 or by clicking here to see how we can help.

Jim Odom

Jim Odom

CEO / Creative Director

Jim is the Chief Executive Officer for J2O Designs. His focus is primarily on discovering new ways to make our clients successful. His commitment to client service and strategic relationships has been honed by 8 years in Enterprise Marketing followed by 12 years on the agency side.

He has been designing and launching websites and digital marketing campaigns since the beginning of the web days back in the 90s. His experience and success with Search Engine Optimization and Inbound Marketing has established his reputation and made him a sought after business consultant and marketing expert. 

TOM VAUGHN

TOM VAUGHN

Chief Marketing Officer

Tom is a recognized industry leader in digital strategy and execution who brings more than 20 years of experience across Product Marketing, User Experience, and Product Management. Before joining our team, he led strategic initiatives at some of the world’s most respected brands.

He is obsessed with ensuring all campaigns exceed client goals and expectations.
Throughout his 25-year digital career, Tom has led digital and social marketing, user experience, product management, and editorial teams at Amazon, Microsoft, Deloitte Consulting, USAA and Cox Media. He comes to us with the goal of helping clients grow and tap into the same data-driven marketing approaches he used to drive success at each of these Fortune 500 brands.

STR8 Forward Creative + Marketing

We offer content focused inbound marketing services through a group of awesome writers and internet marketers. Our team creates quality marketable content and online campaigns tailored for your business to help you get found online and generate more leads that turn into paying customers.

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